Half way through 2023, I realised that I was ready to make my first leap as an entrepreneur. With a sound understanding of sustainability with business & economics, and the experience I had gained so far working for a digital marketing agency – I knew that I was ready to make a difference; specifically in something I was passionate about. With that in mind, I wanted to develop a social venture that encompassed my skills and understanding from my Bachelors degree, but also from work. And so, Shop Sustainability came to life. I started sharing the Shop Sustainability idea with friends at my course – that’s when I met Ellen and Ella – who were both as interested in making a difference as I was.

In my free time, I can be found surfing the west coast – my favourite spot has to be Lahinch in Co. Clare during a big winter swell or an offshore wind in the summer. I also love to play music: with both of my parents being professional musicians, you can imagine that I had quite the musical upbringing. I now play the trumpet from time to time as well as the piano.